Kayra - Terra

Kayra has a brand (serial) called Terra. I tasted and mentioned some wines of this brand before. Now, I'd like to tell you what we should understand when a wine is branded under Terra.

All Kayra wines named as Tarra are produced based on the "terroir" principle, which basically means that the wine is produced where the underlying grape is grown. The term terroir is a French term, which basically means "place, earth, homeland" etc. The term is used in wine business to indicate the characteristics of the grapes caused and shaped by the geographical features of the area where the grape was grown. Terra's wines are produced in production facilities located in the areas where the grapes used in those wines are grown. For instance, Terra Bogazkere is made of Bogazkere grapes, which is grown in Diyarbakır ( in South-Eastern Anatolia), and is produced in a production facility located in Elazığ (Eastern Anatolia).

There is a group of wines named under Terra Anataolia: Shiraz, Bogazkere, Okuzgozu-Bogazkere, Okuzgozu, Kalecik Karasi, Kalecik Karasi Roze and Sauvignon Blanc-Sultaniye. These are all made of grapes grown in Turkey. As far as I understand, Terra Shiraz and Terra Kalecik Karasi, are produced in different places than where the grapes were grosn. So, they are exceptions I guess.

There are other also wines of Terra called Terra de France, Terra Italia and Terra California. Those are produced in the places mentioned in their names and imported to Turkey by Mey Icki.